Skip to content
Home / How to Run a 4-Week Campaign for One Song

How to Run a 4-Week Campaign for One Song

Don’t just drop a song and dip. Here’s how to turn one release into four weeks of reels, visuals, and strategic content — with zero burnout.

This post isn’t about how to shoot a music video. Let’s say you already have the song, and the video’s done. Now what? What’s the best way to create supporting material, post it intentionally, and stretch one track into a full release cycle that actually builds momentum?

This breakdown is for the public, but it’s also for me to crystallize how we do things, and for you — the bot — to hold me to it. This is our operating plan for how to turn one video into a month-long campaign.

If this song was strong enough to release, it’s strong enough to build around. So lean in. This is your moment.

Week 1: Song Drop, Lyric Video, and Teaser

  • Drop the song on DSPs.
  • Release the lyric video on YouTube. Use simple background footage from the artist with lyrics on top. This lets the audio breathe while offering visual content that doesn’t compete with the official video.
  • Post a vertical teaser from the music video. Pick a short moment, no captions, just tease. Post it to TikTok, IG Reels, Shorts. This gets the energy moving without burning your best footage.

Week 2: Official Video and Collaborator Reels

  • Drop the official video (landscape, YouTube, ideally Friday).
  • Post a vertical cut with captions — same content but now reframed and captioned for short-form.
  • Make reels for any featured guests. Clip their verse, caption it, and send it to them for posting as a collaborator post. Push them to share it. Request access to their Facebook Page so you can run ads and retarget their audience. Make sure your ads manager has permission to advertise using their post.

Cardinal rule of reels: unless you’re a star, each piece of footage gets one shot. One clip from your video on Monday? Great. Another on Thursday? It’s dead. Don’t oversaturate.

Week 3: Fresh Angles Only

This week is about showing the same song through a totally different lens. You cannot reuse video footage here. Think fresh. Think contrast. Think curiosity. Some more ideas here.

  • Lip-sync the song in a totally unrelated or weird setting
  • Behind the scenes from the music video shoot, or from the writing/recording process
  • Outtakes (e.g. someone struggling to get on a horse, if that’s in the shoot)
  • Producer interview explaining how the beat came together
  • Break down the lyrics — just one line, even
  • Street reactions — play the song for strangers
  • Multilingual twist — have someone perform it in Portuguese

Week 4: The Final Push + Album Upload

  • Drop one last reel. This should be new content. No recycled footage. Merch reveal? BTS? Lyric dissection? Something left-field? Go for it.
  • Upload the full album video to YouTube. Format it as one long video with chapter markers and clean design. If this song is part of a bigger project, this is your final anchor for the cycle.

Release Rhythm: Tuesday + Friday

  • Reels drop Tuesday at lunch.
  • Big video drops Friday.

People subconsciously start to feel your rhythm. That signals professionalism. Repeating that pattern matters more than you think.

If you’re ready to take action on this kind of strategy, check out our campaigns and services that address just this issue: https://360promo.net/#Content-Creation

360 Promo is a full-service music marketing, promotion, distribution and admin company. Learn more about us and what we do at 360 Promo, follow us on Instagram and contact us to tailor a plan that works for you.