James Dunn

Indie Artist Profitability: The Crash Course

A crash course on how to actually achieve profitability as an independent artist — real talk on setup, merch, and cost control.

Average view duration is the real music marketing metric. Learn why watch time beats views, comments, and likes on every major platform.

Most artists mix up fan content and growth content. Here’s how to separate them and build a real music marketing funnel.

A practical, platform-by-platform guide to choosing partners, posting collabs, and running ads that actually perform.

A structured catalog is the foundation for licensing, pitching, and content planning.

How to switch music distributors without breaking your links, stats, or profile.

How to build the right playlists for your own music and drive real Spotify engagement.

Stop creating ghost profiles. Learn how to tag collaborators correctly on Spotify and fix duplicate artist pages before they bury your algorithm.

Step-by-step guide to make your Spotify artist account look pro and perform better.

Why posting your full music video to Instagram and Facebook might be smarter than just pushing YouTube.