What Is UGC and Content ID (and Why They Matter for Your Music)
UGC and Content ID power the YouTube music economy. Here’s how to get paid, get seen, and build a following using YouTube’s own system.
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James Dunn
Why Your Ad Costs What It Costs (and How to Make It Cheaper)
Meta ad prices depend on your goal, your target audience, and how good your ad actually is. Here’s how to make your ads cheaper and more effective.
Retargeting for Musicians: How to Actually Grow Fans
Retargeting is how you build real fans. Meet people where they are, keep showing up, and stop wasting ad money on cold audiences.
Stop Sleeping on Your Old Music
Your old songs still matter. Learn how to use analytics and fresh content to bring them back to life and grow your audience all over again.
Start Before You Drop: How to Warm Up the Machine
Promotion starts months before release. Here’s how to warm up your audience, fix your admin, and get your campaign running before you drop anything.
How to Make Music Videos That Can Actually Be Advertised
Learn how to make music videos that can actually run ads — what content gets disapproved, how to pass review, and how to build ad-ready visuals.
Stop Guessing Your Fans: How to Find Your Real Audience
Your fans aren’t everyone. Learn how to define your real audience by genre, location, language, and platform — and stop wasting money on random views.
How to Market an Album When You’re Not Famous Yet
Learn how to market an album when you’re not famous yet — build a wall of activity, stay consistent, and make your music discoverable.
Indie Artist Profitability: The Crash Course
A crash course on how to actually achieve profitability as an independent artist — real talk on setup, merch, and cost control.
Forget Views — Average Watch Time Wins
Average view duration is the real music marketing metric. Learn why watch time beats views, comments, and likes on every major platform.