How to Use Analytics to See What Fans Really Like
Learn how to use Meta Business Suite and YouTube analytics to see what fans really like, so you can focus on content that actually connects.
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James Dunn
How to Tease a Music Video the Right Way
A good teaser doesn’t spoil the song—it builds anticipation. Here’s how to craft short, cryptic clips that leave fans wanting more.
How to Set Up a Meta Tracking Pixel (And Why You Need One)
Learn what a Meta‑tracking pixel is, why it’s essential for your website, and how to fully install and use it to boost your ad results.
How to Get or Claim Spotify Access for an Artist Profile
Learn how to gain editor access to a Spotify for Artists account — or claim control if no one has access yet.
Upload & Optimize YouTube Videos the Right Way
Turn every upload into a growth tool. Learn how to format titles, write descriptions, add smart links, and optimize videos for YouTube’s algorithm.
How to Add a Manager to Your YouTube Channel
Detailed step‑by‑step guide for artists to add a manager to their YouTube channel using email — secure access, proper role settings, and best practices.
Engagement Pods for Musicians: The Right Way and the Wrong Way
How engagement pods work, what they do to your data, and how to run one correctly without destroying your reach.
Stop Hiring Directors—Shoot the Footage & Hire An Editor
You don’t have a song until you have video. Here’s how to film the right footage—cheap, true to you, and ready for real editors to turn into real content.
Why Spotify Playlists Don’t Work Anymore – And What Does
Most Spotify playlists won’t help you grow. Here’s what actually works—and why playlist chasing is a dead-end strategy for independent artists.
Should Independent Artists Use VEVO in 2025?
VEVO won’t make you blow up, but it might help you earn more when you do. Here’s the real story for independent artists considering VEVO in 2025.