The Lie Behind “100% Royalties” in Music Distribution
Artists love the idea of keeping 100% of their royalties. But once you understand how DSP licensing and distribution actually work, that claim falls apart.
Your Socials Can Disappear Overnight: Why Artists Still Need Websites and Email Lists
Your socials can disappear overnight. Own your audience. Build your email list before it’s too late.
How To Make Yourself Findable: The Real First Step in Music Marketing
Before chasing a hit, make yourself findable. Here’s how to fix your profiles, metadata, and search results so fans can actually find your music.
You in 3 Words: How To Build a Brand People Actually Remember
Learn how to define your artist identity in three words so fans instantly understand who you are, what you do, and why they should care.
What Is UGC and Content ID (and Why They Matter for Your Music)
UGC and Content ID power the YouTube music economy. Here’s how to get paid, get seen, and build a following using YouTube’s own system.
Why Your Ad Costs What It Costs (and How to Make It Cheaper)
Meta ad prices depend on your goal, your target audience, and how good your ad actually is. Here’s how to make your ads cheaper and more effective.
Retargeting for Musicians: How to Actually Grow Fans
Retargeting is how you build real fans. Meet people where they are, keep showing up, and stop wasting ad money on cold audiences.
Stop Sleeping on Your Old Music
Your old songs still matter. Learn how to use analytics and fresh content to bring them back to life and grow your audience all over again.
Start Before You Drop: How to Warm Up the Machine
Promotion starts months before release. Here’s how to warm up your audience, fix your admin, and get your campaign running before you drop anything.
How to Make Music Videos That Can Actually Be Advertised
Learn how to make music videos that can actually run ads — what content gets disapproved, how to pass review, and how to build ad-ready visuals.