Indie Artist Profitability: The Crash Course
A crash course on how to actually achieve profitability as an independent artist — real talk on setup, merch, and cost control.
Forget Views — Average Watch Time Wins
Average view duration is the real music marketing metric. Learn why watch time beats views, comments, and likes on every major platform.
Think Like a Stranger: How to Create Content That Actually Reaches New Fans
Most artists mix up fan content and growth content. Here’s how to separate them and build a real music marketing funnel.
The Case for Posting Your Full Music Video to Instagram and Facebook
Why posting your full music video to Instagram and Facebook might be smarter than just pushing YouTube.
Get More YouTube Views by Using Playlist Video Links
Boost views and keep fans watching by sharing playlist links instead of regular YouTube video URLs.
How to Run a 4-Week Campaign for One Song
Don’t just drop a song and dip. Here’s how to turn one release into four weeks of reels, visuals, and strategic content — with zero burnout.
How to Post Vertical Video That Actually Works
Learn the full checklist for posting vertical video properly—captions, hashtags, links, and clean formatting that gets attention and grows your audience.
How to Use Analytics to See What Fans Really Like
Learn how to use Meta Business Suite and YouTube analytics to see what fans really like, so you can focus on content that actually connects.
Engagement Pods for Musicians: The Right Way and the Wrong Way
How engagement pods work, what they do to your data, and how to run one correctly without destroying your reach.
Stop Hiring Directors—Shoot the Footage & Hire An Editor
You don’t have a song until you have video. Here’s how to film the right footage—cheap, true to you, and ready for real editors to turn into real content.