When you’re working with a marketing team, they’ll eventually need access to your website. Sometimes it’s to add a Meta pixel, install analytics, embed an email sign-up widget, or clean up tracking issues. The good news: almost every major website builder lets you safely grant delegate access without sharing your personal login.
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Why Delegate Access Matters
- Keeps your login credentials private
- Lets your marketing team install pixels (more on that here), tags, analytics, widgets, and integrations
- Prevents mistakes by giving the right roles and permissions
- Saves time: you can revoke access instantly when the project ends
The goal is simple: let the experts work on your site without giving away full control.
Wix: How to Add a Contributor
Wix makes delegation really easy using roles.
- Log in to your Wix dashboard.
- Go to Settings → Roles & Permissions.
- Click “Invite People.”
- Enter your marketer’s email.
- Choose a role such as Admin, Website Editor, or Blog Writer.
- Send the invite.
Best roles for marketing help:
- Admin (full access)
- Website Editor (can add pixels, tracking tools, and apps)
WordPress: How to Safely Grant Access
WordPress.com
- Go to your site dashboard.
- Click Users → Invite.
- Enter email.
- Assign role (Editor or Administrator depending on the work).
- Send invite.
Self-Hosted WordPress
- Log in to your WP Admin (yourdomain.com/wp-admin).
- Go to Users → Add New.
- Create a user or send them an email invite.
- Choose a role:
- Editor — safe, but limited for technical integrations
- Administrator — required for pixel installation, plugins, email opt-ins
- Save.
If your marketer needs to add plugins for analytics or popups, they must be an Administrator.
Shopify: How to Delegate Access
- Log in to your Shopify Admin
- Go to Settings → Users and Permissions
- Click Add staff
- Enter your marketer’s email
- Select the permissions they need (Apps & Channels, Online Store, Marketing, Analytics)
- Click Send invite
If your marketer uses the Shopify Partner system, you may instead receive a Collaborator Request inside Users and Permissions — review the permissions and approve.
Bandzoogle: How to Grant Access
- Log in to Bandzoogle.
- Go to Account → Team.
- Click “Invite Team Member.”
- Add email + choose permission level.
- Send the invite.
Recommended permission: Admin (needed for integrations like pixels and signup widgets).
Squarespace: Giving Contributor Access
- Log in to Squarespace.
- Go to Settings → Permissions → Invite Contributor.
- Enter your marketer’s email.
- Assign roles such as:
- Administrator (full)
- Website Editor (can add code blocks, marketing integrations)
- Analyst (read-only, not useful for marketing work)
- Send invite.
For pixels, email forms, or custom code: choose Administrator or Website Editor.
What Access Do Marketers Usually Need?
- Facebook/Meta Pixel
- Google Analytics
- Tag Manager
- Email sign-up integrations (Mailchimp, Klaviyo, etc.)
- SEO tools
- Event tracking
- Embedded widgets
If you aren’t sure, just ask your marketer which role they need. Providing too little access causes delays; providing too much can be changed or revoked later.
Final Advice
Delegate access is safe, reversible, and essential if you’re taking marketing seriously. You keep control, and your marketing team gets what they need to set up tracking, funnels, and email systems properly.
If you’re ready to take action on this kind of strategy, check out our campaigns and services that address just this issue — https://360promo.net/#Digital-Admin
360 Promo is a full-service music marketing, promotion, distribution and admin company. Learn more about us and what we do at 360 Promo, follow us on Instagram and contact us to tailor a plan that works for you.