Why Your Ad Costs What It Costs (and How to Make It Cheaper)
Meta ad prices depend on your goal, your target audience, and how good your ad actually is. Here’s how to make your ads cheaper and more effective.
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Retargeting for Musicians: How to Actually Grow Fans
Retargeting is how you build real fans. Meet people where they are, keep showing up, and stop wasting ad money on cold audiences.
Collaborations 101: From Choosing Partners to Posting Right
A practical, platform-by-platform guide to choosing partners, posting collabs, and running ads that actually perform.
The Case for Posting Your Full Music Video to Instagram and Facebook
Why posting your full music video to Instagram and Facebook might be smarter than just pushing YouTube.
Stop Sleeping On Facebook For Your Music Marketing
Essential steps to clean up and optimize your Facebook Page for music marketing.
Design Artist Banners That Look Perfect Everywhere
A practical guide to designing promo and evergreen banners for artists across YouTube, Spotify, and Facebook — with updated specs, safe zones, and visual strategy.
How to Connect Facebook and Instagram for Ads
Learn two ways to connect Facebook and Instagram — in Business Manager or the Instagram app — and why this link is critical for effective artist ad campaigns.
From Boosts to Real Ads: Meta Business Setup for Artists
Learn how artists can set up a Meta business account, connect Facebook and Instagram, and start running real ad campaigns with custom audiences that outperform boosted posts.
How to Grant Facebook & Instagram Access to Your Advertiser (Without Losing Control)
A guide for artists ready to advertise — how to grant access without handing over your whole account.
How to Make a Good Thumbnail
Learn what makes a thumbnail pop, how to fix your whole channel, and what rules actually matter for musicians.