If you’re sharing individual YouTube video links to promote your content, you’re missing a major opportunity to drive more views across your entire catalog. There’s a simple, often-overlooked tactic that can make a big difference: using playlist video links instead of regular video URLs.
When someone clicks a standard YouTube video link, they’ll watch your video — but on the right-hand side, the suggested videos will be filled with random content from other creators. That means as soon as your video ends, the viewer is likely to disappear into someone else’s content.
Now here’s the fix: if you create a playlist of your own videos and then grab the link to your video within that playlist, YouTube will show your content in a playlist format. That means your video still plays normally, but now the sidebar is filled with your other videos — not strangers’. This small tweak makes it far more likely that viewers will stick around and watch more of your content.
Table of Contents
Why This Works
- Keeps viewers inside your content ecosystem
- Increases average watch time and session duration
- Signals stronger engagement to YouTube’s algorithm
- Makes your channel look more intentional and organized
How To Do It
- Create a playlist that includes all your relevant videos. (If you’re not sure how, check out our guide on creating optimized playlists — link coming soon.)
- Go to the playlist and click on the video you want to promote. This part is important: don’t just use the regular video link.
- Copy the URL from the browser while that video is playing inside the playlist. The link will look something like this:
https://www.youtube.com/watch?v=YOURVIDEOID&list=YOURPLAYLISTID
That’s it. Now, whenever you share this playlist link, viewers will see your video in full — but with the added benefit of being nudged toward the rest of your content.
If you’re promoting your videos through email campaigns, social media, or even paid ads, this is a no-brainer upgrade.
If you’re ready to take action on this kind of strategy, check out our campaigns and services that address just this issue —
https://360promo.net/channel-management
https://360promo.net/#UGC-Promotion
360 Promo is a full-service music marketing, promotion, distribution and admin company. Learn more about us and what we do at 360 Promo, follow us on Instagram and contact us to tailor a plan that works for you.